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About Us


Alexander Rosse is on a mission to redesign the way accountancy services are delivered to SME’s. For years, the profession has delivered its services to clients in an archaic fashion, using outdated technology and offering little value. The firm has designed its services to eliminate some of the costly practices that add little value, such as transmission and storage of paper, unnecessary face-to-face meetings, hourly billing and out of date reporting.

Alexander Rosse advisors are all professionally qualified and have extensive experience in working with small to medium sized businesses and sole traders as well as entrepreneurs, contractors and rapid growth companies.


Why we formed Alexander Rosse

Alexander Rosse was formed in 2009 after its founders Abhai, Ashish and Rashesh left the Big Four to follow their vision of bringing the accountancy profession into the 21st century. Built on morality, entrepreneurship and passion for people, Alexander Rosse:

  • Embraces technology
  • Improves efficiency
  • Challenges the deliberate over-servicing and unnecessary fees prevalent within the profession.

Our team only uses Xero, the world’s easiest accounting software, to give clients access to their financial information 24x7 from anywhere in the world. Leading the accountancy industry to the internet to serve those relying on mobility, flexibility and speed, Alexander Rosse uses Xero to dramatically reduce your financial admin and increase accounting efficiency.

Using techniques that stand head and shoulders above the rest, Alexander Rosse refines an accounting package around each individual's business needs. We provide SMEs with invaluable financial and business advice whilst letting users explore the opportunities in web-based accountancy and building trust online.

Money back

We give an unconditional money back guarantee in the first year you are with us. Don’t like us on the 365th day of the contract? Fine - no worries. Your money back – no questions asked.

Referral Scheme

Become a client and introduce six new clients within 12 months and we will refund that year's accountancy fee.

If you register as a referrer and introduce six new clients a year you’ll never need to pay for our accounting services ever again.

If you would like to become a referrer, please email us on and put referral in the subject box. Let us know each time you recommend us, so we can recognise it came from you. It is also a good idea to tell the business person concerned to make sure they mention you recommended them.

Having had a few issues with my last accountant, I chose Alexander Rosse because they were local and because I knew people who were already with them – I have a lot of confidence in them.

- Rais Alvi, Director, Moria Consultancy Service Ltd